The answer is actually, “Well it depends”. When Bentley first sought the help of Cindy Harvey, CEO & Founder of Famous Branding, she felt that his image in this photo was absolutely perfect. Why? … because he was the singer in a rock band that demanded this particular look.
However, a year later he returned to Famous Branding and asked if we could help him change his brand image. Why? … because the rock band had become a secondary source of income and he now found himself diverting his talents to the comedy circuit.
He also had a desire to share his expertise with others and had recently set up a couple of comedy workshops one of which was to be aimed at the corporate sector. Therefore, as you can imagine, this required a radical change of his brand image.
See the next post for the amazing transformational pic of Bentley after he was transformed by Famous Branding.